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| Dimensions : H X W (Trim size : mm) |
4C(1X-RMB) |
| One Third Page Horizontal |
93 X 215 |
48,000.00 |
| One Third Page Vertical |
278 X 72 |
48,000.00 |
| Half Page Horizontal |
139 X 215 |
58,000.00 |
| Half Page Vertical |
278 X 108 |
58,000.00 |
| Two-Third Horizontal |
186 X 215 |
68,000.00 |
| Two-Third Vertical |
278 X 144 |
68,000.00 |
| Full Page, Run of Issue |
278 X 215 |
98,000.00 |
| Double Page Spread, Run of Issue |
278 X 430 |
198,000.00 |
| Inside Back Cover |
278 X 215 |
140,000.00 |
| Inside Front Cover |
278 X 215 |
178,000.00 |
| Outside Back Cover |
278 X 215 |
218,000.00 |
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| Note: Print Area dimensions unless otherwise
noted. Other sizes and rates in media kit. |
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Female 11%; Male 89% |
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Age : under 22 : 12%; 23-34 : 45%; 35-44 : 26%; 45-54 : 11%; above 55 : 6% |
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Education : junior college or below 7%; undergraduate 59%; master 23%; beyond master 11% |
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Occupation : staff/ employee 34%; department head 29%; middle-level manager 21%; private business owner 4%;
CEO/ senior manager 3% and others 9% |
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Monthly income : US$67 or below : 9%; US$68-118 : 41%; US$119-169 : 29%; US$170-506 : 16%;
US$507 or above : 5% |
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Car ownership or purchase interests : waiting for buying 9%; planning to buy in 12 months 13%; cars owner 47%;
planning to buy the 2nd car 24% and planning to buy the 3rd car 7% |
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| Unique Benefits : |
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High quality editorial content, including superb photography |
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An authoritative specialist magazine for readers interested in high quality automobiles. |
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A publication that provides independent updated testing and driving reports for imported and national vehicles. |
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| China Auto Pictorial
is represented on an exclusive basis by Hutton Media Limited in all markets outside China. |
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